Case Study: NRC Media boosts next-day newspaper delivery and subscriber quality with Briggs + Walker

NRC Media - Customer Case Study

NRC Media, a media company, faced significant delays in onboarding new subscribers, with their first newspaper taking up to 10 days to arrive after a contract was signed. This slow process negatively impacted the customer experience. They also lacked complete access to new customer data and relied on external agencies for quality checks, leading to errors.

By integrating Briggs + Walker's real-time API and Location Manager tool, NRC Media now delivers newspapers the next day. This solution provided complete data transparency, allowing their in-house team to verify details and eliminate fallouts from incorrect information. The net number of new registrations increased significantly. Briggs + Walker enabled NRC Media to gain full control over the customer journey and become a frontrunner in their field.

NRC Media

Dennis Lotten

Direct Marketing Manager