Case Study: HelloFresh strengthens face-to-face marketing with Briggs + Walker

How meal-kit delivery service giant HelloFresh uses face-to-face marketing to maintain its competitive edge

The meal-kit delivery service HelloFresh faced the challenge of digitizing its face-to-face sales channel to ensure it remained an effective and scalable method for customer acquisition. Their goal was to move from a paper-based process to a digital one while creating a better feedback loop between the company, its customers, and its field sales agencies.

The vendor, Briggs+Walker, provided a digital field sales platform that transformed HelloFresh's operations. The solution enabled real-time tracking of sales teams to prevent market saturation, used third-party data to identify high-conversion areas, and established a continuous feedback loop to quickly refine sales pitches. This digitization eliminated previous inefficiencies and logistical errors, allowing HelloFresh to maintain its competitive edge through a personalized acquisition approach in an e-commerce landscape.

HelloFresh

Louk Rodríguez López

Field Marketing Manager