Case Study: Amnesty International Australia improves fundraising performance and ethical compliance with Briggs + Walker

How Amnesty International Australia ensures the success of their fundraisers with real-time insights, feedback and ethical fundraising

Amnesty International Australia faced the challenge of managing the performance and safety of 50 fundraisers across the vast continent while ensuring strict adherence to their ethical code of conduct and fundraising regulations. They partnered with vendor Briggs + Walker to address these difficulties in monitoring and communication.

The solution implemented by Briggs + Walker was their Field app and location management software, which provided real-time team tracking and a direct communication channel. This allowed Amnesty to monitor fundraiser safety during climate crises, speed up performance feedback from a 10-day delay to instant insights, motivate teams with visible statistics, and automatically block protected addresses to ensure ethical compliance. Briggs + Walker's platform gave the organization confidence through enhanced security and data-driven optimization for future fundraising success.

Amnesty International Australia

Charlotte Johnson

F2F Fundraising Coordinator