Case Study: De Persgroep boosts field sales efficiency and cross-sales with Briggs + Walker

De Persgroep - Customer Case Study

De Persgroep faced the challenge of managing 11 simultaneous field sales campaigns across numerous agencies, which was difficult to monitor and coordinate efficiently. The company needed a solution to centralize distribution and gain real-time visibility into its field operations.

Briggs + Walker provided a digital solution, the FieldBuddy app, which centralized campaign management and enabled real-time monitoring. This implementation led to a 30% increase in cross-sales, a significant reduction in data errors, and a higher number of new enrollments. Briggs + Walker's technology made the company's field sales operations more professional, secure, and efficient.

De Persgroep

Veronique Sijrier

Manager - Field Marketing