Brierley
2 Case Studies
Case Study: Famous Footwear boosts loyalty engagement with Brierley
A Brierley Case Study
How do you refresh a loyalty program to engage more of your customers
Famous Footwear partnered with Brierley to refresh its VIP loyalty program and make it more relevant and engaging for shoppers. The challenge was to move beyond a simple visual update and create a member experience that would better connect with existing and potential customers.
Brierley responded by rebranding the program as “famous you rewards,” using research to design customer-centric tiers, personal rewards, and recognition-focused benefits. The new program improved member retention and increased purchases among existing members, while also winning three 2019 Loyalty360 Customer Awards.
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Famous Footwear
Jill Feldman
VP, Marketing & Strategy