Case Study: University of Michigan Elevates Alumni Engagement with Bridgewater Studio’s Immersive Digital Experience

University of Michigan elevates Alumni Center with Bridgewater Studio's 3 interactive media installations

The University of Michigan hired Bridgewater Studio's Media and Technology division to modernize its Alumni Center. The challenge was to integrate dynamic digital technology, including an interactive media table and a video projection wall, into a space with significant natural light and onto a uniquely curved, textured wooden surface without distorting the content.

Bridgewater Studio developed and installed the technology, handling all wiring design, software development, and show control programming. They created custom software to integrate with the university's CRM for personalized guest experiences and provided a service-level agreement. The solution resulted in an engaging, modernized space for alumni to connect and provided the university with easy online content control and data collection capabilities.

University of Michigan