Case Study: University of Arkansas revives its RazorBug student recruiter with Bridgewater Studio

University of Arkansas brings back the RazorBug in 2019 with Bridgewater Studio

The University of Arkansas needed a new, road-worthy version of its iconic "RazorBug" Volkswagen Beetle mascot car for student recruitment after the original vehicle was retired. They engaged Bridgewater Studio for its custom fabrication services to replicate the distinctive Razorback design on a newer model Beetle, a challenge that required precise artistic replication and durable, safe materials.

Bridgewater Studio's skilled artists hand-crafted all the sculptural components from foam, which were then securely attached to the car and given a durable automotive finish. The vendor delivered a flawless, eye-catching replica that was true to the original brand. The new RazorBug continues its vital role as a durable and popular mobile mascot for the University of Arkansas admissions team.

University of Arkansas