Case Study: The Elf on the Shelf creates a holiday mall experience with Bridgewater Studio

The Elf on the Shelf creates a huge holiday success at Hawthorne Mall with Bridgewater Studio

Bridgewater Studio partnered with The Elf on the Shelf to fabricate and install a durable holiday exhibit at the Hawthorne Mall, anticipating high volumes of seasonal traffic. The challenge was to create an engaging brand activation that could withstand the crowds while maximizing brand exposure during the busy shopping period.

The solution Bridgewater Studio implemented included an oversized Elf sculpture as a photo opportunity, complemented by interactive elements like a model sleigh and a kids’ news station. This created an unforgettable holiday experience, turning the exhibit into a huge success for The Elf on the Shelf brand.

The Elf on the Shelf