Case Study: SoFi Stadium creates an immersive fan experience with Bridgewater Studio

SoFi Stadium creates immersive fan experiences at its 70,000+ seat venue with Bridgewater Studio

SoFi Stadium, home to the LA Rams and LA Chargers, faced the challenge of creating an immersive, behind-the-scenes tour experience for its fans. The challenge for Bridgewater Studio was to design and build durable, crowd-proof interactive kiosks and experiences that could withstand a stadium environment, work without cables on the field, and feature both NFL teams for photo opportunities, all while coordinating this work remotely during the pandemic.

Bridgewater Studio designed and produced a series of battery-powered, interactive multimedia kiosks and a tunnel run experience using Unity and AI tools. Their solution included augmented reality photo booths with players from both teams and a sensor-triggered tunnel run with coordinated lighting, fog, and video. Bridgewater Studio successfully delivered an unforgettable fan experience that provides unique memorabilia and enhances stadium tours.

SoFi Stadium