Case Study: Sara Shakeel creates an unforgettable immersive Saudi Cup experience with Bridgewater Studio

Sara Shakeel creates an immersive Saudi desert experience in 4 weeks with Bridgewater Studio

Sara Shakeel, a contemporary artist, partnered with Bridgewater Studio to create a multi-media, crystal-themed immersive experience for the high-profile Saudi Cup Horse Race. The challenge was to execute this technical installation in the Saudi desert under extreme conditions, including heat, sand, and infrastructure challenges, all within a tight four-week timeline.

Bridgewater Studio overcame these obstacles by shipping duplicate equipment and protecting it from the elements. Using Unreal Engine and Touch Designer with Intel RealSense cameras, they built a projection-mapped floor and an infinity mirror room featuring an interactive crystal horse. Bridgewater Studio's on-site team handled the full integration, delivering a seamless and unforgettable guest experience for the event.

Sara Shakeel