Case Study: PJR creates an immersive luxury sales center with Bridgewater Studio

PJR creates a 4K interactive sales center with Bridgewater Studio

Bridgewater Studio was approached by PJR, an award-winning architectural and design firm, to develop a sophisticated interactive multimedia sales center for the 1000M luxury residential development in Chicago. The challenge was to create a user-friendly, large-scale video wall experience that would work equally well for realtors and clients, while also being visually enticing to passersby through the sales center's large exterior windows.

Bridgewater Studio designed and built a full-size demonstration to structure the content for an intuitive flow, maximizing compelling visuals and minimizing text. They programmed a complex backend system that scheduled different content for different times of day and provided ongoing training and support. The solution delivered a multi-layered preview of the property, allowing guests to explore dozens of floorplans and amenities seamlessly before construction was completed.

PJR