Case Study: Nike celebrates Pride Month with immersive retail store design by Bridgewater Studio

Nike launches Pride Month retail activations in 2 cities with Bridgewater Studio

Nike wanted to create a retail store design to show its support for the LGBTQ community during Pride Month that went beyond a standard interior, aiming to share an important message and tell a story through the experience. Bridgewater Studio partnered with Nike to provide design, fabrication, and installation services for this brand activation.

Bridgewater Studio implemented a solution that included several complex displays, such as a multi-colored mirrored hero wall, an oversized video monitor with custom housing, and custom fixtures and upholstery. The result was an immersive spatial design that successfully celebrated Pride and Nike's core values across their retail stores in key cities.

Nike