Case Study: Nike elevates Boston Marathon retail with Bridgewater Studio

Nike launches a two-phase Boston Marathon retail activation with Bridgewater Studio

The customer Nike faced the challenge of creating a high-impact, immersive retail activation for their Boston flagship store during the 2025 Boston Marathon. They needed to quickly execute a multi-zone experience to highlight new product launches, adhere to global brand standards, and collaborate with other vendors, all within a tight timeline and budget while the store remained operational. They engaged vendor Bridgewater Studio to bring this vision to life.

Bridgewater Studio implemented an end-to-end strategy, utilizing their integrated design-production model and "bench engineering" for rapid prototyping. Their in-house team handled everything from fabrication to installation, which was completed over several nights to avoid store disruption. The solution successfully launched on time and without a single hitch, creating dynamic zones that highlighted the Vomero 18 and Hyperboot products and effectively engaged the passionate running community.

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