Case Study: Nike brings the "Never Done" retail experience to life with Bridgewater Studio

Nike launches a Chicago flagship retail experience with Bridgewater Studio

The customer Nike sought to bring its "Never Done" campaign to life by creating a motivational retail experience in its Chicago flagship store. To achieve this, Nike tapped the vendor Bridgewater Studio to fabricate and install a custom retail interior design that would inspire shoppers.

Bridgewater Studio implemented a solution that featured custom millwork, graphics, and fixtures designed to appear "in progress." This was achieved through non-traditional installation methods, such as securing items against walls, and the use of layered printing techniques on various substrates. The vendor's carefully choreographed installation included custom shrouds to conceal construction. The result was an immersive environment that successfully reinforced the campaign's theme of constant improvement and inspiration.

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