Case Study: Nike creates an immersive Chicago retail experience with Bridgewater Studio

Nike creates a one-of-a-kind Chicago Marathon retail experience with Bridgewater Studio

Nike worked with Bridgewater Studio to create a new interior retail design for its downtown Chicago location ahead of the Chicago Marathon. The challenge was to develop an innovative and immersive retail experience that would highlight featured products for this major event.

Bridgewater Studio implemented a solution featuring custom walls displaying the marathon course layout and stacked mirrors creating an infinity effect in front of illuminated shoe pedestals. The design was completed with neon Nike ZOOM branding and integrated video media systems. The result was a one-of-a-kind retail experience, expertly crafted by Bridgewater Studio to showcase Nike's products in a dynamic and engaging environment.

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