Case Study: Nike brings a multifaceted Chicago Marathon activation to life with Bridgewater Studio

Nike activates 4 floors of Chicago Marathon retail with Bridgewater Studio

Nike faced the significant challenge of coordinating a multifaceted event activation for the Chicago Marathon. The project involved designing and producing three simultaneous initiatives, including custom in-store displays, a building wrap, and an off-site pop-up, all while managing multiple stakeholders and ensuring brand consistency. Bridgewater Studio was enlisted to provide retail activations to bring this ambitious vision to life.

Bridgewater Studio implemented a cohesive strategy using a gritty road work motif and a bright orange palette to maximize visual impact on a temporary budget. Their end-to-end capabilities allowed for nimble production, value engineering, and real-time project management. The vendor successfully delivered the engaging, on-brand experience across four floors of the Nike store and a partner pop-up, completing the ambitious activation on time and within budget.

Nike