Case Study: Lunchables drives engagement with Bridgewater Studio’s CNC-built animal-themed car prop

Lunchables transforms a car in 9 days with Bridgewater Studio

The customer Lunchables challenged Bridgewater Studio to transform a regular car into an animal-themed prop for a television commercial as part of an experiential marketing campaign. The vendor was tasked with designing and fabricating this unique prop on an accelerated timeline.

Bridgewater Studio implemented a comprehensive solution using in-house 3D modeling, CNC carving, and CNC robotics to sculpt and fabricate the required animal parts. The project, which included integrating custom LED lighting, was completed from start to finish in a total of just nine days, with only two days spent in pre-visualization. This rapid turnaround allowed the transformed car to be ready for its commercial debut on schedule.

Lunchables