Case Study: Jimmy Dean achieves a viral experiential marketing pop-up with Bridgewater Studio

Jimmy Dean launches a 3-day pop-up diner with Bridgewater Studio

Bridgewater Studio partnered with Ogilvy to create an experiential marketing campaign for Jimmy Dean. The challenge was to develop a consumer-friendly pop-up activation that would introduce product samples to bikers on Chicago's Lakeshore Drive and generate significant social media engagement.

The solution implemented by Bridgewater Studio was a completely in-house, 1950s-inspired diner. They CNC-engineered a singular hut with neon signage and managed all project production, fabrication, installation, and logistics for the three-day event. The result was a highly interactive marketing experience designed to go viral on social media while successfully engaging the target audience.

Jimmy Dean