Case Study: Harley-Davidson celebrates 120 years with immersive retail interior design from Bridgewater Studio

Harley-Davidson celebrates 120 years with Bridgewater Studio in a 3-day immersive retail event

Harley-Davidson engaged Bridgewater Studio to design an immersive retail interior for its 120th-anniversary Homecoming celebration. The challenge was to create a durable and interactive exhibit that showcased five new motorcycles, illustrating the brand's design process and engineering excellence to tens of thousands of expected enthusiasts while staying true to its iconic identity.

Bridgewater Studio designed a museum-quality space using custom LED-lit pedestals to elevate each bike, black tubular metal trusses to delineate the area, and brand-colored vinyl graphics for immersion. All components were produced to be easily transportable. The Bridgewater team installed the exhibit, which successfully highlighted the innovation and technology of the new motorcycles for the event's attendees.

Harley-Davidson