Case Study: Doritos achieves multi-city brand buzz with Bridgewater Studio's digital projection mapping

Doritos lights up 3 cities with Bridgewater Studio using 93 projectors

Doritos, through Kap Media Group, faced the challenge of creating a never-done-before brand awareness phenomenon across multiple U.S. cities. Their ambitious goal was to generate buzz and earned media by projecting the Doritos logo onto triangle-shaped buildings, a project requiring complex logistics, permits, and high-powered projection technology. Bridgewater Studio was brought on to handle the media production for this digital projection mapping campaign.

Bridgewater Studio's solution involved extensive site visits, 3D rendering, and securing permits in Atlanta, New York, and Memphis. They utilized 93 Elation Professional Proteus Maximus light fixtures to project a total of 4.65 million lumens, successfully transforming buildings into giant illuminated Doritos chips. The campaign achieved its goal of creating a widespread social media and AR phenomenon, generating significant brand awareness and earned media for the customer.

Doritos