Case Study: Coca-Cola creates a cozy winter lounge activation with Bridgewater Studio

Coca-Cola’s Winter Oasis draws 1,200 photos with Bridgewater Studio

Coca-Cola, in partnership with the agency 160over90, sought to create a nostalgic and comforting pop-up brand activation for travelers within a United Airlines lounge at O'Hare Airport. The challenge was to transform the space into a "cozy winter cabin" experience that would resonate with weary passengers. They engaged vendor Bridgewater Studio to bring this concept to life through comprehensive design visualization, fabrication, and installation services.

Bridgewater Studio implemented a full digital fabrication workflow, beginning with a site survey and 3D concept renders to finalize all details. Their team then fabricated and rigorously tested all elements, including custom millwork and vintage props, at their production facility before a smooth on-site installation. The activation was a major hit, with the vendor reporting that the photo opportunity alone recorded 1,200 photos and the space was occupied for hours each day, successfully providing comfort to travelers and storing the setup for future use.

Coca-Cola