Case Study: Camp creates a delightful Bluey immersive experience with Bridgewater Studio

Camp brings Bluey to 2+ locations with Bridgewater Studio

Camp, a family experience retailer, approached Bridgewater Studio with the challenge of transforming the beloved Bluey animated series into an authentic, real-life 3D immersive experience. The primary hurdles were maintaining the integrity of the cherished on-screen IP while ensuring every interactive element was both durable and safe for their target audience of children.

Bridgewater Studio provided digital fabrication and production services to bring this traveling experience to life. They worked closely with Camp to determine the best methods for creating elements that looked permanent but were designed for impermanent function, including 3D printing, 2D graphics, paint, and finishing. Bridgewater Studio also managed shipping logistics and installation for the experience, which was successfully launched at Camp's LA location before being rolled out across the country.

Camp