Case Study: American Family Insurance creates a modern winter wonderland with Bridgewater Studio

American Family Insurance creates a 1-of-a-kind winter wonderland with Bridgewater Studio

American Family Insurance partnered with Bridgewater Studio to create a modern winter wonderland for a holiday brand activation in Milwaukee. The challenge was to design, fabricate, and install an entire themed environment with an immersive AR component and a photo op throne, all under a fast-approaching deadline that included long-distance shipping.

Bridgewater Studio fabricated the solution using CNC cutting and foam sculpting to build large custom blocks for walls, pillars, and a throne, constructing an enclosed ice cave. The final environment included a giant screen for an AR holiday adventure, a custom fabric ceiling, and specialized lighting. Bridgewater Studio successfully delivered a magical and immersive experiential marketing installation for the event.

American Family Insurance