Case Study: Adidas elevates its Chicago store for NBA All-Star week with Bridgewater Studio

Adidas redesigns its Chicago store in time for NBA All-Star week with Bridgewater Studio

Adidas tasked Bridgewater Studio with a complete interior redesign of its Chicago store in preparation for NBA All-Star week. The challenge was to create a compelling retail environment that could capitalize on the high foot traffic of the event.

Bridgewater Studio implemented a solution that divided the floor space into distinct retail sections featuring special shoe wall units for sponsored athletes. The vendor installed a dramatic basketball sculpture and a hoop-inspired lightbox at the store's entrance to capture attention. This redesign successfully created an immersive brand experience for the event.

Adidas