Case Study: Miami University of Ohio boosts international student diversity with BridgeU

Miami University of Ohio - Customer Case Study

The Miami University of Ohio aimed to increase the diversity of its international undergraduate student body. To meet this goal, the university partnered with BridgeU, utilizing its enrollment services to access a global network of schools and run targeted marketing campaigns.

BridgeU worked with the university to create bespoke content marketing and host virtual events, including admissions bootcamps and pre-departure workshops for offer holders. This strategy significantly increased global brand awareness. As a result, BridgeU helped the campaigns reach over 10,000 students in 133 countries, led to an 18% increase in students shortlisting the university, and achieved a 72% application conversion rate from interested students.

Miami University of Ohio

Aaron Bixler

Senior Associate Director