Case Study: London Metropolitan University strengthens international recruitment with BridgeU

London Metropolitan University - Customer Case Study

London Metropolitan University sought to further diversify its international undergraduate recruitment and build long-term relationships with school counselors worldwide. To meet this challenge, the university partnered with BridgeU to leverage its network and services.

BridgeU hosted an in-person counsellor networking event in São Paulo, providing London Met a unique opportunity to present to and connect with local counselors. This solution led to immediate follow-up meetings and the establishment of lasting relationships, which are still active, creating a more sustainable and high-quality international recruitment pipeline for the university.

London Metropolitan University

Keyan Zhu

Deputy Head of International Recruitment