Case Study: Utahloy International School Zengcheng reduces reliance on agents with BridgeU

BridgeU replaces the need for agents at an aspirational school in China

Utahloy International School Zengcheng (UISZ), a boarding IB school in southern China, was managing university guidance largely by hand and found that many students relied on external agents for international admissions support. The school needed a more efficient, trustworthy way to help students research universities, make decisions, and manage applications in-house.

BridgeU provided the school with an online university guidance platform, including shortlist tools, reach-match-safety features, note-taking, writing support, and a reference letter tool. BridgeU made the process simpler for teachers and counselors, increased student and parent engagement, and helped reduce reliance on agents as students found comparable or better options through the platform.

Utahloy International School Zengcheng

Gavin Fuller

School Counselor