Case Study: Triumph Motorcycles achieves 23% online revenue growth and unified B2B/B2C eCommerce with Bridgeline Digital

Triumph Motorcycle - Customer Case Study

Triumph Motorcycles Ltd, the largest British motorcycle manufacturer, needed to modernize its website to reflect emerging eCommerce trends, integrate supply chain logistics for the U.S. and Canadian markets, centralize management of B2B and B2C product lines, and balance direct-to-consumer sales with the needs of its dealer network.

Bridgeline implemented a unified eCommerce platform deployed in North America that consolidated B2B and B2C offerings, integrated UPS, eBay and Amazon, tracked the customer journey from click to ship, and added dealer-focused features like sales attribution and incentives. The solution enabled 200+ North American dealers to service online orders and produced a 45% increase in mobile traffic and a 23% increase in online revenue, earning praise from Triumph’s COO.

Triumph Motorcycles

Matthew Sheahan

Vice President of Sales and Operations