Case Study: Shaw Floors achieves rapid ROI and boosts dealer sales with Bridgeline Digital's iAPPS

Shaw Flooring Chose iAPPS To Bring Their Dealer Network Into the Digital Age

Shaw Industries, the world’s largest carpet manufacturer with more than $4 billion in annual sales, found that many of its dealers were ill-equipped for the digital marketplace — lacking time, money and content to run professional websites, overpaying for hosting, and struggling to publish engaging material. Shaw wanted an affordable, easy-to-use solution that would educate and support dealers while strengthening dealer sales and Shaw’s relationship with retailers.

Bridgeline Digital’s iAPPS powered the Shaw Web Studio, giving dealers access to 20 customizable, professional templates via a simple subscription model so they could quickly build consumer-facing sites with curated flooring content. The program exceeded expectations: Shaw hit its ROI in 18 months (vs. a 28-month target), over 65% of dealers saw net sales increases within a year, and 45% of those reported sales growth of 25% or more, while Shaw strengthened its market position and dealer loyalty.

Shaw Floors

Misty Hodge

Interactive Marketing Manager, Shaw