Case Study: The UPS Store achieves rapid, scalable franchise site updates and higher conversions with Bridgeline Digital

Seamless Site Management from Corporate Sites to Franchisee Microsites

The UPS Store, the world’s largest franchisor of retail shipping, postal and printing centers with over 4,700 independently owned locations, needed to modernize a legacy corporate website and syndicate content to franchisee microsites without disrupting daily operations. Key challenges included enabling centralized control of content and campaigns at national and local levels and unifying the digital experience to manage business processes across the network.

Bridgeline delivered a single platform for centralized administration and distributed publishing, supporting 4,000+ franchisee microsites, unified commerce with location-level order routing, an intranet for internal collaboration, and marketing/social content syndication. The rollout improved engagement and business outcomes—session duration rose 34%, non-branded SEO rankings increased 37%, and in-store conversions improved by 90%—while franchisees gained easier tools for creating banners, coupons and local content.

The UPS Store

Kiran Mirsa

The UPS Store, Carlsbad, CA.