Case Study: Easy Rest (Adjustable Sleep System) boosts organic search, lead generation, and conversions with Bridgeline Digital's iAPPS

New site leverages iAPPS to help rebrand overall company image and deploy new SEO strategies

Easy Rest (formerly Contour Beds) is a national manufacturer of electronic adjustable beds with a century-long U.S. history that has sold over 600,000 units. Facing a company rebrand and an outdated, IT‑dependent website, Easy Rest needed a nimble, easy-to-update site to support direct-to-consumer sales, align with new branding, and enable effective marketing and SEO campaigns.

Bridgeline rebuilt the site using its iAPPS Content Manager and Rapid Site templates, enabling fast deployment, simpler content management and improved calls-to-action. An SEO audit revealed primarily branded traffic, so Bridgeline updated site architecture and content (targeting sleep issues like back pain) and tightened funnels; the result was rising organic search visibility, lower bounce rates, and increased lead generation and conversions.

Easy Rest