Case Study: Berkshire Bank achieves a unified, engaging online experience and time-and-cost savings with Bridgeline Digital's iAPPS

Improving the Online Customer Experience, While Saving Time and Money with iAPPS

Berkshire Bank, one of New England’s oldest independent banks serving western Massachusetts, northeastern New York and southern Vermont, faced inefficiencies from running its Personal Banking, Commercial Banking, Insurance and Wealth Management lines on multiple web platforms. The fragmented setup hurt consistent branding, messaging and cross‑selling, and made content updates slow and dependent on IT; the bank sought a single, integrated site with interactive tools and easy content management for non‑technical staff.

Bridgeline implemented its iAPPS Content Manager to consolidate all lines of business on one platform, enable inline real‑time content editing, automated approval workflows and multi‑site management, and add rich‑media features like the “Join the Excitement” section. Publication time plummeted, IT involvement was reduced, brand consistency and security improved, and the new interactive content drew strong engagement—over 17,000 visitors to the campaign in the first two months—delivering measurable time and cost savings.

Berkshire Bank

Michael P. Daly

President and CEO, Berkshire Bank