Case Study: The UPS Store achieves a cohesive, SEO-optimized local web presence for 4,300+ stores with Bridgeline Digital’s iAPPS ds

iAPPS ds empowers over 4,300 stores while maintaining a cohesive online presence

The UPS Store, the world’s largest franchisor of retail shipping, postal, printing and business services with over 4,300 locally owned outlets, faced a fragmented, outdated web presence that didn’t support local marketing, mobile users or modern SEO. Corporate needed a solution that maintained brand control while letting franchisees easily personalize content, run local campaigns, and access strong support and ongoing development.

They adopted Bridgeline Digital’s iAPPS ds, a centralized distributed platform that combines corporate publishing with controlled local autonomy, simple tools for uploading video/images/text, built‑in SEO (automated 301 redirects, sitemaps/robots), and responsive mobile design. With training and support from Bridgeline, all 4,300+ stores migrated within three months, giving franchisees a future‑proof, mobile‑ready web presence that improves local search visibility and drives in‑store traffic.

The UPS Store

Kiran Mirsa

The UPS Store, Carlsbad, CA.