Case Study: YSI Inc. achieves 33% more mobile traffic and 63% higher page views with Bridgeline Digital

How YSI Embraced eCommerce for Growth and Expansion

YSI Inc., a Xylem brand that supplies environmental monitoring instruments, sensors and data platforms, needed to maintain leadership in a niche market by upgrading its website to be mobile-optimized, more engaging and capable of selling complex, configurable products online. Their goals were to modernize the CMS, add robust eCommerce to handle detailed product catalogs, and improve the mobile visitor experience.

Bridgeline delivered a unified CMS with end-to-end eCommerce, responsive design and marketing automation—enabling indexed content, product tagging and recommendations, multimedia product pages, cross-selling and behavioral workflows. The new site drove measurable engagement and commerce gains: a 33% increase in mobile traffic, 31% longer average sessions, 63% more page views, an 11% bounce-rate improvement over five months and a 17% rise in return visitors.

YSI Inc.

Peter Bornhorst

eCommerce Manager