Case Study: Triumph Motorcycles achieves a seamless, dealer-friendly B2C eCommerce channel with Bridgeline Digital's eCommerce Fulfilled™

eCommerce FulfilledTM Powers Triumph Motorcycle’s New B2C Channel

Triumph Motorcycles, a century-old manufacturer and the UK’s largest motorcycle maker with over 750 dealers worldwide, wanted to expand into direct-to-consumer sales in North America without undermining its 200+ independent dealers. Their challenges included launching an easy-to-use B2C site that integrates with logistics, centralizes B2B/B2C catalogs, supports dealer revenue sharing, and adapts to changing eCommerce trends.

Triumph implemented Bridgeline Digital’s eCommerce Fulfilled™ on the iAPPS platform with UPS logistics, giving a click-to-ship solution that unifies catalogs, processes Amazon sales, automates returns and inventory management, and credits dealers on sales. The result was a mobile-friendly, centralized eCommerce channel that streamlined operations, preserved dealer relationships, and positioned Triumph to drive online sales while enhancing the overall customer experience.

Triumph Motorcycles

Matthew Sheahan

Vice President of Sales and Operations