Case Study: PODS achieves a seamless online eCommerce experience and 40%+ organic search growth with Bridgeline Digital

Bridgeline Digital employs A/B Testing, keyword research and SEO to improve usability, increase organic search results and raise online conversion rates

PODS, a leading moving and storage provider that delivers portable containers customers load at their convenience, faced an online experience that lagged behind recent offline rebranding. Confusing site architecture and a lack of in-context education led to frustrated users, high booking abandonment and heavy call-center volume, so PODS needed a streamlined eCommerce experience that would both reflect its brand and teach customers how the service works.

Bridgeline Digital redesigned the site to align with PODS’ offline branding, simplified and A/B-tested the sign-up flow, and used keyword research and SEO while embedding educational content into each registration step; they also launched a PODS Community for ongoing engagement. The result: significantly higher conversions and lower abandonment, fewer customer support calls, improved targeted reservations, and a more than 40% year‑over‑year increase in organic search traffic.

PODS

Chris Hachey

eCommerce Manager, PODS