Case Study: Children’s Hospital Colorado Orthopedics Institute achieves a dynamic, user-friendly website with Bridgeline Digital

Bridgeline creates dynamic website that represents the excitement, energy, and movement involved in innovative and comprehensive orthopedics program

Children’s Hospital Colorado’s Orthopedics Institute, a consistently top‑ranked pediatric program, needed a dynamic website that conveyed the excitement, energy, and movement of its comprehensive orthopedics services while retaining the hospital’s overall branding. The institute sought improved user engagement and clearer organization of content by age, body region, and sport, plus a content and SEO strategy to deliver timely, useful information to patients and families.

Bridgeline Digital built an interactive, colorful site on its iAPPS Content Manager that preserves hospital branding, is easy for staff to update, and organizes content around age, body region, and sports. SEO‑focused content (injury prevention, sports medicine, research), clear calls to action, and an intuitive interface showcased the institute’s programs and expertise, improved findability and engagement, and ensured critical patient and parent information remains current.

Children's Hospital

Robin Doer

Executive Director of Marketing and Communications at Children’s Colorado