Case Study: Global Consumer Electronics Company achieves more accurate demand forecasting with BRIDGEi2i Analytics Solutions

Supply Chain Demand Planning for a Global Consumer Electronics Company

Global Consumer Electronics Company, one of the world’s largest consumer electronics conglomerates and a global leader in lighting products based in the Netherlands, needed an end-to-end demand forecasting process to improve production planning and the effectiveness of its sales and operations cycles. BRIDGEi2i Analytics Solutions supported the company with a demand planning approach to help create more reliable forecasts for the business.

BRIDGEi2i Analytics Solutions curated and cleaned the data, classified SKUs by seasonality, trend, sparsity, and data availability, and built both a traditional time series engine and a machine learning regression model to combine the best forecast for each SKU. The Demand Planning optimizer improved production planning and S&OP effectiveness, delivering a significant uplift in forecast accuracy over APO at both quantity and revenue levels.