Case Study: Biggest FMCG Companies achieves route optimization and cost savings with BRIDGEi2i Analytics Solutions

Route Optimization for a leading FMCG company.

Biggest FMCG Companies, one of India’s largest consumer product leaders with a strong distribution network, needed to optimize salesmen allocation, travel costs, delivery planning, and rural agency expansion across regions. BRIDGEi2i Analytics Solutions helped address these field-force and logistics challenges using advanced optimization and meta-heuristics-based analytics.

BRIDGEi2i Analytics Solutions implemented solutions for beat planning, ad hoc promotion and compliance tracking, dynamic delivery allocation, and identification of new rural agency locations. The engagement delivered measurable impact, including more than 20% cost reduction through salesmen optimization, an additional 10% cost reduction through improved delivery planning, and nearly 10% revenue increase from test runs through better resource allocation.