Case Study: World’s Largest Brewing Company boosts market share and revenue with BRIDGEi2i Analytics Solutions' price optimization

Price Optimization for a leading Global Brewery

The world’s largest brewing company, headquartered in Belgium, worked with BRIDGEi2i Analytics Solutions to better understand the right pricing architecture for its products across regions. Faced with a competitive landscape, price sensitivity, and cannibalization effects, the company needed a way to improve pricing decisions and understand customer behavior.

BRIDGEi2i Analytics Solutions built a price optimization solution centered on a Pricing Watch Tower, combining pricing, volume, distribution, survey, POS, customer demographic, and product attribute data. Using an in-house grid search method based on Monte Carlo sampling, BRIDGEi2i Analytics Solutions delivered optimal pricing scenarios, brand perception insights, and cannibalization visibility through dashboards and a voice assistant, helping drive a 2.5% market-share increase and a $95 million increase in net revenue.