Case Study: Fortune 200 CPG Company achieves marketing spend optimization with BRIDGEi2i Analytics Solutions

Marketing Mix Optimization for the World’s Largest Beer Manufacturer

BRIDGEi2i Analytics Solutions worked with a Fortune 200 CPG company that is also the world’s largest beer manufacturer by volume and revenue. The customer managed more than $1B in annual marketing spend across 7+ countries, 40+ brands, and multiple media vehicles, and needed a better way to measure ROI and optimize spend allocation across its global portfolio.

BRIDGEi2i Analytics Solutions implemented its Marketing Mix Optimizer, an AI-powered solution hosted on Microsoft Azure that uses proprietary optimization algorithms to deliver near real-time spend recommendations. The platform could compute trillions of spend combinations in under 5 minutes, helping the customer make faster, more accurate media investment decisions and contributing to $17M in revenue impact and a 0.7% ROI improvement.