Case Study: Leading CPG Company improves demand forecasting accuracy with BRIDGEi2i Analytics Solutions

Improving Demand Planning Accuracy of a CPG Firm through Intelligent Automation

Leading CPG Company, a leading consumer packaged goods firm selling a complex portfolio of twelve product categories to big box retailers, struggled with account planning across demand, supply, inventory, finance, marketing, and field sales. The company faced constant changes in fulfillment and revenue attainment, making forecasting and coordination difficult. BRIDGEi2i Analytics Solutions helped address these challenges with an intelligent business planning approach.

BRIDGEi2i Analytics Solutions integrated multiple data sources and replaced manual insight exchange with AI-enabled workflows to streamline forecast diagnosis, review, and consensus planning. The solution improved visibility into forecast drivers, enabled continuous planning, and helped the client achieve ~8-15% more accurate forecasts while saving about 2,000 hours per year, including reducing consensus effort by roughly 200 hours for the team.