Case Study: Global Technology Company improves cross-sell conversions with BRIDGEi2i Analytics Solutions

Improving Cross-sell for Consumer Electronics through Personalized Recommendation

Global Technology Company, a global leader in PC hardware and software for consumers and enterprises, wanted to improve cross-sell campaigns for its existing customer base. The company needed a better way to identify the right products for each customer by accounting for evolving preferences and improving recommendation accuracy. BRIDGEi2i Analytics Solutions helped address this challenge with its recommender and AI-driven customer segmentation capabilities.

BRIDGEi2i Analytics Solutions implemented a solution that combined data engineering, machine learning, and AI accelerators, including a data mashup of product hierarchy, customer transactions, and third-party demographics data. The vendor also built item-to-item similarity models and automated segmentation to personalize campaign targeting. The results were strong: 33% of recommended products were sold within three months, and campaign effectiveness improved by 200%.