Case Study: India’s Leading Fintech Firms achieve 8% higher cross-sell with BRIDGEi2i Analytics Solutions' AI Personalization

Driving Superior CX and Improved revenues with Personalization for a Fintech Company

India’s Leading Fintech Firms, one of India’s largest fintech players with 45 million customers across lending, insurance, and wealth management, was struggling with low product penetration and little growth in its existing base. BRIDGEi2i Analytics Solutions helped address the challenge of tracking customer journeys across multiple channels and identifying the most relevant needs for personalized offers and stronger cross-sell.

BRIDGEi2i Analytics Solutions deployed its Transformation Framework Approach using AI-powered real-time personalization, including its RecommenderTM and BRIDGEpersonaTM assets, to build contextual product recommendations across web, mobile, RM desks, call centers, email, and SMS. By harmonizing behavioral and real-time data into customer profiles and micro-segments, BRIDGEi2i delivered 75% accuracy for the top two product recommendations and increased cross-sell by 8%.