Case Study: Leading CPG Company achieves real-time sales intelligence and operational efficiency with BRIDGEi2i Analytics Solutions

Digital Transformation of Sales Operationalization for a CPG Major in Africa

BRIDGEi2i Analytics Solutions worked with a leading CPG Company in Africa’s personal care and home care segment, where tracking sales intelligence was difficult due to a large unorganized retail environment, weak connectivity, and sparse, unreliable data. The company needed a way to bridge the information gap and enable real-time insights for sales and marketing operations.

BRIDGEi2i Analytics Solutions implemented a multi-platform cloud-based data and analytics ecosystem, including offline Android and iOS mobile apps, a web application for data ingestion and workflow automation, and Tableau dashboards for monitoring data quality and business performance. The solution enabled field teams to capture shelf share, pricing, stock, new store, and competition data across 18 countries and three languages, improving visibility into sales efficiency, store assortment, distributor pricing, market returns, and counterfeit/parallel trade tracking.