Case Study: Fortune 500 Consumer Tech Company achieves 2x revenue lift with BRIDGEi2i Analytics Solutions

Customer Life Time Value Modelling for a Fortune 500 Consumer Tech Company

BRIDGEi2i Analytics Solutions worked with a Fortune 500 Consumer Tech Company specializing in PCs, hardware, and software products for consumers and enterprises. The client needed a future value-based approach to marketing budget allocation and wanted to enhance its existing propensity models to better identify and target specific customer segments.

BRIDGEi2i Analytics Solutions built a 360-degree Watch Tower solution by integrating retail transactions, revenue data, campaign response history, customer segments, propensity scores, and third-party demographic data. The team developed an intelligent survival model to predict future purchases and a regression model to estimate purchase value, combining both to calculate customer lifetime value; this helped the client improve targeting and decision-making, driving a reported 2x revenue lift over average revenue.