Case Study: Largest World Alco Beverage Company boosts revenue and ROI with BRIDGEi2i Analytics Solutions

Commercial Investment Optimizer for a Global Brewery

Largest World Alco Beverage Company, one of the world’s largest alcohol beverage companies, needed to optimize commercial investment across media channels to maximize volume sales and profitability. The challenge was especially complex because it required weekly spend recommendations across 19 countries, 48 brands, 10 channels, and 52 weeks, creating thousands of possible combinations. BRIDGEi2i Analytics Solutions addressed this with its AI Optimizer for scenario planning and investment optimization.

BRIDGEi2i Analytics Solutions integrated multiple data sources, including campaign volume and exposure data, business assumptions, and planned spend calendars, to automatically recommend the optimal spend mix across brands, vehicles, regions, and channels. The solution also identified opportunities to transfer spend from low-ROI areas and provided a web-based application for centralized scenario management. As a result, the customer increased net revenue by about $17M and improved ROI on traditional media by approximately 0.7% without increasing budget, while gaining visibility into underperforming spend trends for corrective action.