Case Study: Fortune 500 Consumer Electronic Company improves campaign effectiveness with BRIDGEi2i Analytics Solutions

Campaign Effectiveness for a Fortune 500 Consumer Electronic Company

A Fortune 500 Consumer Electronic Company needed a detailed analysis of marketing campaign effectiveness to build more data-driven marketing strategies and improve awareness of its products and services. Rather than relying on traditional Adobe or Google reporting, the customer wanted to work directly from crude clickstream database data. BRIDGEi2i Analytics Solutions addressed this challenge with its KPI Watchtower solution.

BRIDGEi2i Analytics Solutions deployed an AI-powered Campaign Effectiveness Watch Tower to deliver real-time KPI performance through interactive dashboards and reports. The solution used session-level clickstream data to create a comprehensive view, including landing page, jump ID, and clickthrough analysis, and reduced data extraction and measure calculation time by 30%. It also provided an automated dashboard with real-time insights, cutting report turnaround time and improving the speed and quality of decision-making.