Case Study: Global CPG Giant boosts sales with BRIDGEi2i Analytics Solutions

Assortment planning for a Global CPG Giant

Global CPG Giant Company, a global consumer packaged goods company with around 70 brands in 80+ countries, wanted to grow top-line revenue and win market share by optimizing SKU assortment across more than 1.5 million stores in India served through 30+ distributors. BRIDGEi2i Analytics Solutions was brought in to help address the challenge with an AI-driven assortment planning and SKU mix recommender solution.

BRIDGEi2i Analytics Solutions consolidated sales, POS, and shipment data into a single store view, built dynamic store segmentation using wallet size and SKU purchase patterns, and delivered personalized SKU assortment recommendations to sales reps at the point of sale. The solution recommended a mix of new SKUs and retained base SKUs, resulting in 7% incremental sales and a 60% higher hit rate in new SKU recommendations.