Case Study: Pizza Hut Poland achieves 50% more organic traffic to Local Pages with BRIDGE

Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE

Pizza Hut in Poland faced poor local search ranking and needed to standardize and optimize pages for each restaurant to maintain online visibility. To address this, Pizza Hut deployed the BRIDGE Store Locator to create SEO-optimized Local Pages for each location and surface accurate address, contact, hours, services and conversion options.

BRIDGE’s Store Locator produced Local Pages that appear in top search results and added calls to action (reserve a table, order delivery, order take away) to streamline the customer journey. As a result, BRIDGE helped Pizza Hut achieve 50% more organic traffic to Local Pages, a 16% higher click-through rate versus other site pages, a bounce rate three times lower, and 9,700 visits to the order page within 60 days.

Pizza Hut